Anežka Minaříková: Make It Rain
12. 10. - 4. 11. 2018
Opening on 11 October at 6pm at the NIKA Gallery
Galerie NIKA, Metro B Karlovo náměstí hall (direction Palackého náměstí)
When you’re freelance you’re like,“all the jobs I can get! All the money I can get!“
But it’s important to learn how to say no.
I don’t regret that though, because it’s quite fun.
The site-specific installation of a graphic design/new media student at UMPRUM draws inspiration from her journey to the USA where she has become acquainted with the bizarre achievement of the entertainment industry - the so-called cash cubes. The author uses them as a means and as a metaphor for a slightly critical and humorous commentary on the topic of freelance work (graphic designer and artist specifically) which is of personal concern to her. The principle of cash cubes is basically simple - letting you get closed inside the box for a few seconds and try to get as much money hectically swirling around as you can. At first glance, a quite funny activity, in which the amount of energy consumed does not always correspond to the resulting volume of money, as in the case of "freelance"; work of an equally exciting character. Thanks to this type of work we can live freelance life as a complex of counterparts of benefits and pitfalls. On one hand, you have the freedom to engage in unlimited possibilities of projects and contracts with the vision of adventure, mental fulfilment and (ideally) adequate income, on the other hand we are forced to erase the boundary between working hours and leisure time, which will eventually merge into one. The meanings of quite common concepts such as day, night, leisure, time, work, earnings, valuation, office, client, deadline, certainty, equality, satisfaction, all become relative while we stand inside and try to figure out how to catch it all.
Curator: Klára Hudáková