Iconic Recycling
Created: 13. 11. 2015 from Vysoká škola uměleckoprůmyslová v Praze

After displays in Prague, Tokyo and New York the project Iconic Recyling will be presented in Vienna for the last time.



27. 11. 2015 - 9. 1. 2016 


The opening ceremony will be on Thursday the 26th at 7 p.m.

Galerie Mario Mauroner
All About Art
Weihburggasse 26, Vídeň


The last venue of the successful project Iconic Recycling will be held in Vienna. The collection of garments inspired by famous world known fashion designers will also include the exhibition of jewellery by studio Zorya (Zdeněk Vacek & Daniel Pošta), ceramic vases with crystalline glazing by Milan Pekař and paper works by Liběna Rochová.  


About the Project

Dr. Elisabeth Längle, a leading Austrian fashion expert, has initiated a new project of the Fashion and Footwear Design Program of Prague’s Academy of Arts, Architecture and Design. Entitled Recycling Fashion Icons, the assignment consists of redesigning distinctive prêt-à-porter items from Längle’s own extensive collection into a new brand collection. The donated garments include dresses by Jean Paul Gaultier, Helmut Lang, Donna Karan, YSL and others.

The Academy’s students chose the brands and put themselves in the role of a newly appointed creative director redesigning the collection and creating three outfits and one accessory, all capturing the identity of the brand and moving it forward in a desired way. Bringing new ideas and imprinting the brand with one’s own creativity is seen as a crucial mission of the project.

"Seizing the DNA of iconic brands, respecting their nature and elevating them with a new creative aspect" is how designer Liběna Rochová describes the concept. "Stepping into the footprints of distinctive brands is a great challenge for each designer. The ability to express an existing style and upgrade it is to me an essential skill for a future designer who would like to succeed in the real world of big fashion houses,” adds Rochová.


Idea: Dr. Elisabeth Längle
Supervision: doc. Liběna Rochová
executed in Ivana Ostřanská´s studio
Photography: Nikola Šrajerová

Head of the Studio of Fashion and Footwear Design: doc. Liběna Rochová
 MgA. Vojtěch Novotný

Students and their selected brands:
Anet Jarmolíková, BA program, 2 nd year, DONNA KARAN
Alena Jakubová,
BA program, 2 nd year, HELMUT LANG
Michaela Čapková,
BA program, 2 nd year, YOSHI YAMAMOTO
Barbora Procházková,
BA program, 3 rd year, YOSHI YAMAMOTO
Sára Beránková,
BA program, 3 rd year, JIL SANDER
Karolína Karpíšková,
BA program, 3 rd year, HELMUT LANG
Lenka Vacková,
MA program, 1 st year, JEAN PAUL GAULTIER
Magdaléna Urgelová,
BA program, 3 rd year, PRADA
Kateřina Plamitzerová,
MA program, 1 st year, ROMEO GIGLI
Linda Zabilková, intership, YVES SAINT LAURENT
Daniela Pešková,
MA program, 1 st year,  CELINE
Maroš Baran,
MA program, 1 st year, HELMUT LANG