Matěj Janský: Like My Pinstagram!
18. 5. - 10. 6.
Opening on 17. 5. at 18:00 at the NIKA Gallery and at the same time at the Studio of Furniture and Interior Design, UMPRUM
Galerie NIKA, Metro B Karlovo náměstí hall (direction Palackého náměstí)
How much do we need to know, and what affects us? What is more important – the product, or its author? Where is the boundary between a private life and self-selling on social networks? The project of Matej Jansky from UMPRUM’s Studio of Furniture and Interior Design mirrors the phenomenon of making public the private lives of designers and artists. It focuses on making their activities available to the general public – the potential customers – and making use of this material in building and strengthening their own brand.
Social networks based on visual content and the possibility of interlinking via hashtags are the ideal platform for architects, artists, and designers. If their contributions are truly authentic, they may garner the favor of the general, non-professional public. Their profile may therefore function as a portfolio, which – apart from photographs of their studio and workshop or stylish shots from the showrooms – tends to contain more and more often even amateurish photos from family get-togethers or vacations. People who don’t show more content reduce the impact of their own brand and possibly lose their credibility. In these days, is it even possible for a brand intended to sell to exist without the escalating exposure? Does the publication of content and its arrangement replace the quality of the product itself?
The “Like My Pinstagram!” project virtually takes the spectator right among the designers, and vice versa. It is possible to watch some live action of UMPRUM’s Studio of Furniture and Interior Design in the subway vestibule and in this way, take a look at the students working in the final exams period. The spectator is at the same time being watched by the students. The connection of the two worlds and the possibility of mutual interaction marks the very limit of exposing one’s self. Who is more important – the watching one, or the one being watched?
Matej Jansky studied architecture at Czech Technical University’s Faculty of Architecture. In these days, he is finishing his MA at UMPRUM by working on the “urban playground furniture” project, which revises the purpose of playgrounds in cities and offers the play to the general public.
Curator: Tereza Škvárová