An essential part of the program is a mandatory internship, which can be completed either at UMPRUM or at external institutions and companies. Through collaboration with UMPRUM studios, students have the opportunity to gain firsthand insight into how the field operates and to explore various aspects of work in cultural management. In practice, they will be able to help launch future successful projects and brands. During internships with external partners, students, on the other hand, learn how established cultural or artistic institutions operate and what lies behind the success of major domestic brands and companies.
MUD is intended for graduates of bachelor’s programs in the arts and for graduates – though not exclusively – of bachelor’s programs in management, marketing, marketing communications, economics, cultural studies, or art theory. It is precisely the connection between students from practical and theoretical bachelor’s programs and their mutual exchange of experiences and opinions that is an important aspect of the program.
