Mgr. Tereza Ježková Ph.D.

Classification / Function
Management umění a designu / Odborný asistent
Contacts
School e-mail

Tereza Ježková is the head of the Arts and Design Management study program, which she helped develop and with which her career at UMPRUM began. Her professional focus is on marketing and marketing communication in the fields of culture and the arts; she is interested in public institution communication and public relations. She holds a PhD from the Department of Media Studies at the Institute of Communication Studies and Journalism, Faculty of Social Sciences, Charles University. She completed her bachelor’s degree at the Department of Marketing Communication and Public Relations, where she initially worked as an external lecturer; since 2020, she has been an assistant professor there, teaching communication in culture, creative thinking, and digital communication. She has participated in projects related to communication in education, crisis communication during the pandemic, and cultural PR and visual communication.

In addition to her academic background, she has extensive practical experience – she spent five years at the National Gallery Prague, where she headed the marketing and PR department and led the development of the institution’s new visual identity. She also managed a competition for a new visual identity for the Office of the President of the Republic and the Prague Castle. Her professional career began at a PR agency.

Education

2012–2018 Charles University, Faculty of Social Sciences, Media Studies (Ph.D.); Dissertation: The Relationship between Media and Fine Arts: Representations of Media in Czech Visual Art

2010–2012 Charles University, Faculty of Social Sciences, Media Studies (M.A.); Master’s Thesis: Media in Czech Visual Art

2007–2010 Charles University, Faculty of Social Sciences, Marketing Communication and Public Relations (B.A.); Bachelor’s Thesis: Art Marketing: A Comparative Study of the Communication Activities of the National Gallery

Employment

2025–present: Academy of Arts, Architecture and Design in Prague, Department of Design, Assistant Professor and Head of the Arts and Design Management Study Program

2017–present: Charles University, Faculty of Social Sciences, Institute of Communication Studies and Journalism, Assistant Professor at the Department of Marketing Communication and Public Relations

2024–2026: Prague Castle Administration, Program and Production Department, preparation and management of the competition for the new visual identity of Prague Castle, the Office of the President of the Czech Republic, and related institutions

2015–2019: National Gallery Prague, Head of Marketing and Public Relations Department and Spokesperson

2011–2015: Native PR

Research

2022 Project team leader, Research Meets Practice: Visual Communication and PR in Cultural Institutions (4EU+/22/F3/24), cooperation within the 4EU+ alliance, supported by grant for 4EU+ projects in 2022

2020–2022 Team Member, Security Research Program of the Czech Republic, in the years 2015-2022. State's Strategic Crisis Communication Readiness: Lessons Learned from COVID-19. 2021–2022

2020–2022 Team Member, Operational Program Research, Development, and Education. Communication Research of the Ministry of Education, Youth and Sports in Relation to Different Groups of Stakeholders. 2020-2022

Publications

  • KOUDELKOVÁ, Petra - MORAVCOVÁ, Hana - JEŽKOVÁ, Tereza - KLÁSKOVÁ, Markéta - SHAVIT, Anna - KLABÍKOVÁ RÁBOVÁ, Tereza - SCHNEIDEROVÁ, Soňa - OUKROPEC, Jindřich - HEJLOVÁ, Denisa - KONRÁDOVÁ, Marcela - HALADA, Jan - DOLEJŠOVÁ, Petra - JANOUCH, Filip. Digitální marketing v nové éře regulace. První vydání vyd. Praha: Grada, 2026. 166 s. ISBN 978-80-271-5910-9.
  • HEJLOVÁ, Denisa - KOUDELKOVÁ, Petra - JEŽKOVÁ, Tereza - SCHNEIDEROVÁ, Soňa - KLABÍKOVÁ RÁBOVÁ, Tereza - KONRÁDOVÁ, Marcela. Crisis Communication Challenges in Czech Pandemic Education: Recommendations for Strategic Communication in the Public Sector. In: EINWILLER, SABINE - SEIFFERT-BROCKMANN, JENS - ROMENTI, STEFANIA - VALENTINI, CHIARA. COMMUNICATION IN UNCERTAIN TIMES: HOW ORGANIZATIONS DEAL WITH ISSUES, RISKS AND CRISES. 1st edition vyd. Leeds: Emerald, 2024.
  • HALADA, Jan (ed.) - OSVALDOVÁ, Barbora (ed.). Slovník žurnalistiky: výklad pojmů a teorie oboru. 5. doplněné a rozšířené vydání (v Nakladatelství Karolinum druhé) vyd. Praha: Karolinum, 2023.
  • HEJLOVÁ, Denisa - JEŽKOVÁ, Tereza - KLABÍKOVÁ RÁBOVÁ, Tereza - KONRÁDOVÁ, Marcela - KOUDELKOVÁ, Petra - SCHNEIDEROVÁ, Soňa. Engaging Teachers through Effective Communication : Restarting the Government Communication in Education. In: VERČIČ, Dejan - TKALAC, Ana - SRIRAMESH, Krishnamurthy. Reboot: Should Organizations Rediscover Communication with Internal & External Stakeholders? Ljubljana: University of Ljubljana, 2022.
  • JEŽKOVÁ, Tereza - KLABÍKOVÁ RÁBOVÁ, Tereza. New in Covid: Variations of Newness in Media Reception of Czech Cultural Events. In: ČÁBYOVÁ, Ľudmila - BEZÁKOVÁ, Zuzana - MADLEŇÁK, Adam. Marketing Identity: New changes, new challenges. 1. vyd. Trnava: Faculty of Mass Media Communication. University of SS. Cyril and Methodius in Trnava, 2021, s. 269–276. ISBN 978-80-572-0220-2.
  • JEŽKOVÁ, Tereza. Jak se četly noviny: vývoj čtenářského portrétu v českém výtvarném umění. Mediální studia / Media Studies. Praha: Fakulta sociálních věd Univerzity Karlovy, 2018. No 1/2018. ISSN 2464-4846.
  • JEŽKOVÁ, Tereza. Fine Arts as Means for Studying Media History. Култура / Culture. Skopje: MI-AN Publishing, Centre for Culture and Cultural Studies, 2015. No 10 (2015). s. 114–121. ISSN: 1857-7725.
  • JEŽKOVÁ, Tereza. Výtvarník redaktor: historie výtvarné avantgardy v časopise Volné směry. České, slovenské a československé dějiny 20. století IX., Tomáš HRADECKÝ – Pavel HORÁK – Pavel BOŠTÍK a kol., vyd. 1, Ústí nad Orlicí, Oftis, 2014, s. 161–167, ISBN 978-80-7405-362-7.

Popularization Texts

  • JEŽKOVÁ, Tereza. Nové výzvy a staré otázky. Art Antiques. Praha: Artantiques media, 2020. Vol. 12/2020+1/2021, s. 105–107. ISSN 1213-8398. 
  • JEŽKOVÁ, Tereza. Kulturní marketing se probouzí. Marketing & Media. Praha: Forum Media, 11. 2. 2019, s. 16. ISSN 1212-9496.

Conferences, Lectures

  • Prague Global Marketing Program, Columbia College Chicago, 8. 6. 2026, lecture (eng): Arts Management in the Czech Republic 
  • Film and TV School of the Academy of Performing Arts in Prague, Department of Photography, 29. 4. 2026, lecture (eng): Arts Marketing: How to Talk about You and Your Work
  • From Silence to Resilience II: Assesing the Communication of Public Institutions, 25. 9. 2023, 4EU+ workshop, Faculty of Social Sciences, lecture (eng): Take Art Seriously: Informal Communication of Museum and Galleries
  • 29th International Public Relations Research Symposium (BledCom), 1.-2. 6. 2022, Slovenia, conference paper (co-author): Engaging Teachers through Effective Communication: Restarting the Government Communication in Educatio
  • Seminar Research Meets Practice: Visual Communication and PR in Cultural Institutions, Faculty of Social Sciences, Charles University, Prague, 25. 5. 2022; Katedra Komunikacji Społecznej i Public Relations, University of Warsaw, 15. 6. 2022
  • iLiLaboratoř literární kritiky / Literary Criticism Laboratory. Tereza Ježková: How about marketing?, Prague [online], 26. 3. 2021
  • Conference How to do PR in the visual arts?. Lecture: Communication plan for the exhibition and communication on social media, Prague, 6. 11. 201
  • Master Class. Tereza Ježková: Do they come or not? 3th ELBE DOCK International Film Festival, City of Ústí nad Labem, 31. 5. 2019
  • Centre for Culture and Cultural Studies Conference "Cultural Memory", 5.-7. 9. 2013, Skopje, Makedonie, conference paper: Fine Arts as Means for Studying Media History
  • Czech, Slovak and Czechoslovak History of the 20th Century, University of Hradec Králové, 2.-3. 4. 2014, conference paper: The artist editor: the history of the art avant-garde in the Czech art press
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