UMPRUMSHOP 2022 - Christmas sales exhibition

Floating on a cloud of dreams - is the experience promised by this year's UMPRUMSHOP. The traditional and unique sales exhibition of works by students, graduates, and alumni of the school is being held under the auspices of the Fashion Design Studio of the Academy of Arts, Architecture, and design in Prague.

Every year, this student event allows young creatives to present the results of their work and, above all, to offer them for sale to the general public, who in turn have the opportunity to support local creativity. UMPRUMSHOP offers the products of dozens of designers, which are original alternatives (not only) for Christmas gifts.

The thirteenth edition will be in the spirit of dreaminess, which will be reflected in the overall concept and aesthetics of the installation. The dreamlike mood will also permeate the visual style of the accompanying graphics and the curatorial selection of products - participating artists, and designers are invited to adapt the works on offer within the limits of the concept.

Traditionally, the focus of the event has been on sustainability, and eco-friendliness, not only in the case of the exhibited products but also in the overall exhibition dramaturgy. The exhibition thus shows that recycling and upcycling are not just a passing trend, but an integral part of the thinking of the young design scene.

The exhibition will open on December 9th, accompanied by DJs whose names will be announced before the event via the school's communication channels. There will be an open bar and refreshments. Payments during the event will be accepted in cash only.

Coordinated by: Miro Sabo, and Monika Krobová.
Organisation: Natálie Szegény, Markéta Hájková, Adéla Greta Holušková, and Barbora Horáková.
Architecture: Natálie Costantino, and Aneta Honzová.
Graphic Design: Laura Morovská.
Installation: Ema Vančová, Aneta Kadlčíková, and Monika Pavlíková.
PR & Social Media: Natálie Szegény, Tatiana Dvořáková, Markéta Hájková, and Adéla Greta Holušková.
Production Team: Natálie Repkovská, Martin Humpolák, Ondřej Petr, Adéla Králíková, Barbora Tomalová, and Dominik Švarc.
Bar: Linda Vondrášková, Lenka Hanzáková, and Štěpán Mareš.
Text: Veronika Soukupová.

ABOUT UMPRUMSHOP
The history of UMPRUMSHOP can be traced back to 2009 when it was still called VŠUP SHOP (both names are based on the school abbreviation). This pre-Christmas market was initiated by the students of the Fashion Design Studio, which at the time was led by Prof. Josef Ťapťuch. It focused mainly on fashion, jewellery, and small accessories. This tradition was smoothly continued by students under the guidance of Pavel Ivančice and then the current head of the studio, Miro Sabo. With the growing interest of the public, the offer expanded to include book publications, paper, glass, and porcelain products, small interior accessories, and even cosmetics produced by students. Recent editions of UMPRUMSHOP have begun to emphasize not only the presentation of student work, but also the theme of sustainability, and environmental friendliness.